E-commerce, also known as electronic commerce, generally refers to selling your products and services over the Web. E-commerce transactions fall into three categories: business to business (B2B); business-to-consumer (B2C); or less commonly consumer-to-consumer (C2C). This guide discusses B2B and B2C transactions. An e-commerce transaction may begin when a buyer views an online catalog and retrieves product or service information; places an order; and provides credit and shipping information.The seller verifies the credit information, processes the order and payment, and schedules fulfillment and shipping.

Challenge:
e-Commerce Solutions wanted to uncover detailed insight about consumer, Web traffic and transaction-related activity at more than 100 online shopping marketplaces it hosts formerchants and numerous e-commerce sites the company operates for its clients.

Solution:
Deploy E-Database Technology’s Intelligent E-Business Solution to provide its internal analysts, clients and merchants with powerful analytical capabilities to increase customer activity in terms of traffic flow, additional orders, more effective promotions, and better product and merchant mixes.